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#1
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New video: Sliding Table Alignment
Hi Folks,
Just thought some of you might be interested. No charge, it's an on-line video (for those with high speed connections). No spam, no harvesting. Nothing but interesting (and hopefully useful) videos. http://www.ts-aligner.com/videos.htm Let me know if you have any questions. Thanks, Ed Bennett |
#2
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New video: Sliding Table Alignment
Hi Ed,
I tried to view the sliding table clip with media player 10 but it gave the message "unable to open..." And the player window was blank, so I clicked the link, to no avail. Thanks, Tom Maker of Fine Sawdust and Thin Shavings wrote in message ups.com... Hi Folks, Just thought some of you might be interested. No charge, it's an on-line video (for those with high speed connections). No spam, no harvesting. Nothing but interesting (and hopefully useful) videos. http://www.ts-aligner.com/videos.htm Let me know if you have any questions. Thanks, Ed Bennett |
#3
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New video: Sliding Table Alignment
"Tom" advanced-AT-EWOLdotcom wrote in message I tried to view the sliding table clip with media player 10 but it gave the message "unable to open..." And the player window was blank, so I clicked the link, to no avail. I've got version 10.00.00.4019 and it runs fine. Perhaps you've got some firewall interference affecting Media Player? |
#4
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New video: Sliding Table Alignment
Hi Tom,
Sorry about that. Right after I posted the message I went back to test it and it worked fine. But, I noticed that it wanted to run at 700 kbps - a bit high. So, I re-made the video file and replaced the online version. It could be that you managed to try it while I was in the middle of transfering the new file. I wouldn't have thought that this could be a problem but it's a possibility. It took several minutes for the transfer to take place (some 17.6 mb). Give it another try. As was also mentioned, you might look into your security settings. The sliding table video can be downloaded and played seperately (the link to the side) or played through the Windows Media Player (I put it right after the "Table Saw" section). Let me know if you still can't get it to go. Thanks, Ed Tom wrote: Hi Ed, I tried to view the sliding table clip with media player 10 but it gave the message "unable to open..." And the player window was blank, so I clicked the link, to no avail. Thanks, Tom Maker of Fine Sawdust and Thin Shavings wrote in message ups.com... Hi Folks, Just thought some of you might be interested. No charge, it's an on-line video (for those with high speed connections). No spam, no harvesting. Nothing but interesting (and hopefully useful) videos. http://www.ts-aligner.com/videos.htm Let me know if you have any questions. Thanks, Ed Bennett |
#5
Posted to rec.woodworking
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New video: Sliding Table Alignment
Hello Ed,
Here's the message I see if I click on the link... "Windows Media Player cannot play the file because a network error occurred. The server might not be available. Verify that you are connected to the network and that your proxy settings are correct." The mini player on the page works, but the sliding table segment doesn't seem to be on the play list. TIA Tom wrote in message ups.com... Hi Tom, Sorry about that. Right after I posted the message I went back to test snippage |
#7
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New video: Sliding Table Alignment
Hi Ed,
I guess the costs depend on your situation. I use an off-cut that is laying around anyway, and most of it remains when I'm done, so my material cost is zero. I don't have an 18" precision square, however, and that would be significant cash for a tool that I would only ever use to square this sliding table fence. I agree that the initial squaring can take more time than with a big precision square, but we're talking the order of a few minutes. Once the fence is squared, scribe a line on the sliding table so it's easy to return it to the square position without recalibration. As for periodic checking of squareness, you just need to grab a scrap panel, make five cuts on it, break the resulting strip in half and compare the width of the ends between your fingers. On the other hand, getting out a square and dial indicator, doing the check and putting them away takes time, too. If one process takes longer than the other, I expect it wouldn't be by much. I'd never think to describe making five cuts on a tablesaw as an "ordeal", but perhaps some woodworkers do. I do agree that using the precision square to align the fence every time you change the fence will give you better squareness accuracy than using the rotating stop or a scribed line. If I can resolve a scribed line to 0.010" by eye, and that scribe mark is about 24" away from the fence pivot point, my squareness would be within about 0.0075" in 18" compared to your 0.001" in 18". There may be situations in woodworking where this extra accuracy would be helpful, but I'm at a loss to think of any at the moment. As always, your milage may vary. Cheers, Tim wrote: Hi Tim, Yep, this is the classic test cut method and it can produce very accurate results. You've improved on it a bit by including precise measurement of the final cutoff (via micrometer or calipers) and the use of a dial indicator to monitor the fence adjustment. Personally, I can't help but feel that it's actually a more costly and time consuming method. Sure, you avoid buying a large square but you could still obtain accuracy to within thousandths with a smaller square (+/-0.001" at 6" is +/-0.003" at 18"). And, there is some cost in cutting up a peice of sheet goods every time you want to square up your sliding table (not to mention the investment in time). The ordeal would make me reluctant to check my alignment (which I do frequently) and reluctant to change the setting (cut angles). The indicator/square method is quick, easy, accurate, and economical - which means it will be done without hesitation whenever it is necessary. Thanks, Ed Bennett |
#8
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New video: Sliding Table Alignment
Hi Tim,
The last guy I discussed this with was also pleased to tell me that the panel stock he used for the test cuts was "free" to him too. You have to admit, somewhere along the way the wood cost something. And, keeping it for test cuts doesn't exactly make it free. At the very least, it could be made into something if it wasn't being reserved for test cuts. I used to think that people who advocate trial and error "test cut" methods just have an aversion to using precise measurement instruments (dial indicators, calipers, etc.). However, lately I've seen more and more of them use these instruments to assist them in the process. So, I just have to assume that people who advocate trial and error just plain like the method. After all, they could use the instruments to adjust the machine directly instead of using them to measure test cuts. I've heard people describe it as a "skill" so perhaps there is some sense of pride in finally arriving at a correct machine setting after a challenging sequence of getting it wrong over and over. Personally, I hate trial and error. I have a goal in mind (to produce a finely crafted item of some sort) and I don't want fussy machine adjustments to get in the way. I want the machine to do exactly what I tell it to do on the first try - not after a dozen or so test cuts. And I don't like a shop cluttered with peices being saved for test cuts or the cutoffs from test cuts. If trial and error is a "skill", then proficiency must be measured in ones ability to achieve the greatest accuracy with the least number of test cuts. One could not do better than to obtain the right setting without any test cuts. That's what I do but I've been told by test cut enthusiasts that I "cheat". That's OK by me, my goal is to produce a finely crafted item, not a pile of test cuts. This particular procedure (squaring up the fence on a sliding table by trial and error) is most offensive to me because five test cuts must be made before any results can be evaluated and any error correcting adjustment can be made. Then another five test cuts must be made to evaluate the adjustment to see if it was correct. So, unless you're astoundingly lucky and get the right setting on the very first try, you're in it for at least ten test cuts with a panel which (as you said) should be near the capacity of your sliding table (48" for me!). I'd call lugging around a half sheet of panel stock on the sliding table an ordeal which I would definitely be reluctant to perform. And a half sheet of anyting is hardly a "scrap". Finally, at my age, there's no hope in resolving a scribed line to within 0.010" by eye. The 100ths divisions on my scale just look grey to me anymore. It would involve a magnifier, or perhaps I would use it only for crude adjustments. If the whole machine were outfitted with precise adjustments including vernier scales then the topic would be moot. Nobody would think that there was any virtue in doing test cuts. But, most woodworking machines have very crude adjustments. I've got a square and a dial indicator and that's all that I need to do the job right - with no test cuts. Thanks, Ed Bennett http://www.ts-aligner.com wrote: Hi Ed, I guess the costs depend on your situation. I use an off-cut that is laying around anyway, and most of it remains when I'm done, so my material cost is zero. I don't have an 18" precision square, however, and that would be significant cash for a tool that I would only ever use to square this sliding table fence. I agree that the initial squaring can take more time than with a big precision square, but we're talking the order of a few minutes. Once the fence is squared, scribe a line on the sliding table so it's easy to return it to the square position without recalibration. As for periodic checking of squareness, you just need to grab a scrap panel, make five cuts on it, break the resulting strip in half and compare the width of the ends between your fingers. On the other hand, getting out a square and dial indicator, doing the check and putting them away takes time, too. If one process takes longer than the other, I expect it wouldn't be by much. I'd never think to describe making five cuts on a tablesaw as an "ordeal", but perhaps some woodworkers do. I do agree that using the precision square to align the fence every time you change the fence will give you better squareness accuracy than using the rotating stop or a scribed line. If I can resolve a scribed line to 0.010" by eye, and that scribe mark is about 24" away from the fence pivot point, my squareness would be within about 0.0075" in 18" compared to your 0.001" in 18". There may be situations in woodworking where this extra accuracy would be helpful, but I'm at a loss to think of any at the moment. As always, your milage may vary. Cheers, Tim |
#9
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New video: Sliding Table Alignment
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#10
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New video: Sliding Table Alignment
Patriarch wrote:
When I was in college decades ago, it was said that the whole world could be divided between accountants and economists. I have always been on the side of the economist... Yep. Still remember a chief engineer I worked for who would tell upper management, "Give up 6 more months along with $100K (this was a long time ago) and we will give you a better answer". Basic problem with engineers, they don't know when to stop? Like a kitty cat playing with a ball of string. Basic reason I got out of it. Lew |
#11
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New video: Sliding Table Alignment
wrote in message oups.com... Hi Tom, Not sure what is happening with this "network error". Does it happen after a while of downloading or right away? When you click on an individual clip, it doesn't stream the video, it downloads the entire snip Normally not a problem... The sliding table alignment video is in the play list - right after the table saw section. I have used the skip forward button to get to it without any problem. snip Ah... I ASSUMED it was in the order listed... I did the fast forward bit and viewed the file. Thanks. If you are still having trouble, send me an email with your snail mail address and I'll send a DVD copy of it to you. Thanks, Ed Bennett No need, Ed... but thanks anyway. Tom |
#12
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New video: Sliding Table Alignment
Hi Lew,
Of course they know when to stop. It's when time and/or money run out! It's the age old triad of engineering: time, money, and quality. You can never have all three at once (quick, cheap, and good). You must sacrifice one of the three in order to get the other two. For example, if you want it quick and good then it will cost a lot of money. If you want it quick and cheap then you better be ready to accept low quality. If you want it good and cheap, then expect to invest a lot of time. This rule, of course, doesn't apply to the world of the artist ;-) Ed Bennett http://www.ts-aligner.com Lew Hodgett wrote: Still remember a chief engineer I worked for who would tell upper management, "Give up 6 more months along with $100K (this was a long time ago) and we will give you a better answer". Basic problem with engineers, they don't know when to stop? Like a kitty cat playing with a ball of string. Basic reason I got out of it. Lew |
#13
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New video: Sliding Table Alignment
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#14
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New video: Sliding Table Alignment
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#15
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New video: Sliding Table Alignment
Lew Hodgett wrote:
wrote: Hi Lew, Of course they know when to stop. It's when time and/or money run out! Naw, they wait for more money or another project. Problem with engineers is they are never taught how to make a decision and move on. The engineering curriculum is a great tool for teaching a person how to think, but not necessarily how to make a decision. One of the basic reasons you don't see more engineers in top management. Actually the major reason IMO is that engineers have trouble seeing beyond the product. Lew -- --John to email, dial "usenet" and validate (was jclarke at eye bee em dot net) |
#16
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New video: Sliding Table Alignment
Lew, I think you mean to say something other than what you said.
Engineering is all about making decisions. What material to use. What size. What shape. What weight. How much should it cost. How long should it last. How should it be made. Etc. And, the process of making those decisions (which is taught in Engineering schools) is very rigorous. It involves an exhaustive review of the variables, parameters and objectives. Perhaps it is the process itself that you have trouble with. Maybe you misunderstand the systematic approach to decision making. You probably believe that good decision making "comes from the gut" and is based on "sound judgment" - not endless examination of every minute detail. Right? Without knowing it, I'm sure that you trust countless engineering decisions every day. I'm sure a person could live without trusting any of these decisions, but it wouldn't be a very comfortable life. Next time you drive a car, walk on a floor, live in a house, work in a building, talk on the phone, type on a computer, surf on the Internet, or anything else, think about the engineering decisions which made it all possible. I'm also sure that a very brief examination of the Fortune 500 companies would reveal that a majority of them were founded by and very successfully run by people who could apply their engineering skills to management. HP, Ford, GE, Intel, Microsoft, Apple, Boeing, just to name a few. I've seen lots of situations where the internal political environment in a big company makes it difficult for a disciplined engineering mind to contribute. But, I really don't think that there is anything inherently deficient in Engineers which makes them inadequate for upper management positions. On the contrary, these last several years have seen a number of "non-technical" individuals behind bars for their mis-deeds in top management positions. Perhaps something in their decision making process was flawed. ;-) Ed Bennett http://www.ts-aligner.com Lew Hodgett wrote: wrote: Hi Lew, Of course they know when to stop. It's when time and/or money run out! Naw, they wait for more money or another project. Problem with engineers is they are never taught how to make a decision and move on. The engineering curriculum is a great tool for teaching a person how to think, but not necessarily how to make a decision. One of the basic reasons you don't see more engineers in top management. Lew |
#17
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New video: Sliding Table Alignment
wrote:
Lew, I think you mean to say something other than what you said. Engineering is all about making decisions. What material to use. What size. What shape. What weight. How much should it cost. How long should it last. How should it be made. Etc. And, the process of making those decisions (which is taught in Engineering schools) is very rigorous. It involves an exhaustive review of the variables, parameters and objectives. Perhaps it is the process itself that you have trouble with. Maybe you misunderstand the systematic approach to decision making. You probably believe that good decision making "comes from the gut" and is based on "sound judgment" - not endless examination of every minute detail. Right? Without knowing it, I'm sure that you trust countless engineering decisions every day. I'm sure a person could live without trusting any of these decisions, but it wouldn't be a very comfortable life. Next time you drive a car, walk on a floor, live in a house, work in a building, talk on the phone, type on a computer, surf on the Internet, or anything else, think about the engineering decisions which made it all possible. I'm also sure that a very brief examination of the Fortune 500 companies would reveal that a majority of them were founded by and very successfully run by people who could apply their engineering skills to management. HP, Ford, GE, Intel, Microsoft, Apple, Boeing, just to name a few. The ones that did really well generally had at least two guys involved, one the technical guy and the other the business guy. With Apple it was Steve Wozniak and Steve Jobs--Woz was the technical guy and Jobs the business guy, and it turned out that Jobs wasn't all that good a manager himself, which is why Sculley was brought in. With Microsoft it was Bill Gates and Steve Ballmer. With Intel it was Gordon Moore and Robert Noyce--while both were engineers it was Noyce that ran the show during the period of rapid growth. With HP it was William Hewlett and David Packard, but I'm not sure who was the technical guy and who the business guy. William Boeing was already a wealthy man in the timber trade when he and Conrad Westervelt decided that they could improve on the design of a Curtis airplane that they were trying to repair. Ford seems to be the exception. I've seen lots of situations where the internal political environment in a big company makes it difficult for a disciplined engineering mind to contribute. But, I really don't think that there is anything inherently deficient in Engineers which makes them inadequate for upper management positions. The big problem I see with engineers is a tendency to sneer at the marketing people and the bean counters and the other non-engineering specialists who are necessary to actually grow a business instead of filling a warehouse full of widgets that nobody buys. On the contrary, these last several years have seen a number of "non-technical" individuals behind bars for their mis-deeds in top management positions. Perhaps something in their decision making process was flawed. ;-) Ed Bennett http://www.ts-aligner.com Lew Hodgett wrote: wrote: Hi Lew, Of course they know when to stop. It's when time and/or money run out! Naw, they wait for more money or another project. Problem with engineers is they are never taught how to make a decision and move on. The engineering curriculum is a great tool for teaching a person how to think, but not necessarily how to make a decision. One of the basic reasons you don't see more engineers in top management. Lew -- --John to email, dial "usenet" and validate (was jclarke at eye bee em dot net) |
#18
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New video: Sliding Table Alignment
Hi Tim,
wrote: Better not look at that video, Ed. Unless the guy tapping the fence into a new position between measurements has calibrated knuckles, he's certainly doing trial and error. ;-) I'll have you know that those knuckles have been certified tracable to NIST standards! ;-)There is no "trial" of the fence setting in the video. Just measurement during an adjustment process. The "trial" comes when you make the test cut with the machine. The error is reflected in the accuracy of that test cut. There is no error if there is no inaccurate test cut. My approach was to do the five cuts, then measure the taper on the strip with a digital caliper. I put an indicator with magnetic base on the outboard end of the fence, then try an adjustment, say 10 or 20 thou. Then repeat the five cuts, and measure the new taper value. If 10 thou fence adjustment reduced taper by X thou, then adjust the fence another (current taper/X) x 10 thou. One more test cut, and Bob's yer uncle, it should be right on. Lots of trial and lots of error Tim. Let's see here, the first five test cuts all have error. Then you make a measured adjustment and five more test cuts with error. This "calibrates" your adjustment process. So, then you make your final adjustment and another set of five test cuts (not "One more test cut") and only after all 15 test cuts is "Bob yer uncle". I'm not saying it's wrong. I'm not saying it's inaccurate. I'm not telling anybody to avoid it. I'm just saying that I don't like it. It's not something that I find productive. This morning I tried a modification to this. Instead of putting the indicator at any position along the fence, I put it L inches away from the fence pivot, where L is about the length of each side of the test panel. With my 10 thou fence adjustment, I was basically finding a calibration factor for the system with the indicator wherever it was and the test panel whatever size it was. By keeping these dimesions the same, the calibration factor is just 4 (the amount of the squareness error is increased going around the four corners of the panel). That's very good. I roughly squared the fence with a $6 combination square. The first test on a ~24" panel gave 0.180" taper. I put the indicator 24" from the pivot, adjusted the fence 0.045" ( = 0.180"/4) and the second test gave me 0.005" taper over about 24". I'm sure that with a little math you could figure out the exact spot to put the indicator. This provides you with a predictable mechanism to use for monitoring the adjustment of your fence. But, you would do one better to have a mechanism to monitor the actual setting of the fence (it's actual angle). That's what you get when you use the square with the dial indicator. Direct feedback on how close the fence is to 90 degrees. Although I've heard of a guy who aligned his contractor saw to within 0.000050" of true, this squareness is good enough for me. (I wonder what ever happened to him? ;-) He probably went to a very hot place for lying. There is nothing on a contractor's saw which is stable to 50 millionths. Nothing. There are people who buy these low cost digital indicators which can read to 50u" and suddenly they become a Metrologist and all around expert on machinery setup. Don't you believe it! I expect some cosine error since the fence pivot point is offset from the fence face, and my magnetic indicator base isn't terribly rigid, but even if a third test cut was required it would be no biggie. I didn't time it, but this probably took me ten minutes to square the fence from scratch. Not bad. You see me do it real-time in the video. No CGI; no cuts, no time lapse video, and no stunt double. How long do you think that is? The whole video (all three procedures) is less than 5 minutes (4:66). Squaring the fence took about 2 minutes and I was deliberately going slow so that people could follow what was happening. Now, if I had a TS-Aligner and an 18" precision square to square a sliding table fence, for instance, rather than measuring, tapping, measuring, tapping, etc., until I was happy, I'd try a little different process: 1) Measure out-of-squareness. Call this X. 2) Move the TS-Aligner to the sliding table. Use one hand to hold it against the fence at a position 18" from the fence pivot. 3) Use the other hand to tap the fence a distance -X and lock the fence down. 4) Re-check out of squareness. It should be zero, or pretty close to it. 5) Done. Sure enough. Yep, I'm sure it would work. But, if you're already going to do 2 or three iterations of the adjust/check cycle, then the extra effort doesn't really save you much. What I show in the video is a procedure which is easy to understand and follow for those who haven't done it before. "Step 1, step 2, step 3, repeat as necessary, etc." However, after a while you realize that you don't really want to bring the indicator back to zero. You actualy want to go a little bit past zero. And, with a little practice it can be done without much thought on the first adjustment. But wait! The real expert discovers that the change in reading on the indicator can be slowed and even halted by adjusting the fence while it is moving. I do this all the time. There's not even a real need to establish a reference (set the indicator to zero). So, for me it's just too much bother to try and quantify the amount of correction needed in the fence angle. I just do it. There's no magic to a test panel -- it's just something of convenient size that comes out of the offcut bin for a few minutes and goes right back slightly smaller. No problem. I'm just saying that it's not free. Actually, the right setting with the least investment in time and money is my definition of better. I don't have the square, so test cuts is better for me. You do have one, so no test cuts is better for you. Try it with a smaller square. All woodworkers must have a square, right? Like I said, 0.001" at 6" is the same as 0.003" at 18" - or 0.004" at 24" which rivals what you described above. A corollary is that if your customers have 18" precision squares, the method in the video will help them, if your customers don't have such squares, the video won't help them. Not quite. It sounds like you don't have a rotating stop for the zero position on the fence. I'd strongly suggest looking into one. I set mine two years ago, and after resquaring the fence this morning, the stop was still dead on. This is with moving the fence between the front and back of the table very frequenly over that time. If someone was resquaring the fence from scratch each time it was moved, I could certainly see why they'd avoid using the 5-cut method to square it. With the rotating stop, set the fence against it and you're squared without any measurement or adjustment. As you can see from the video, I have the large Excalibur. It also has the rotating stop but I just don't use it. Too many things go wrong with stops. After a few years in the machine shop, you learn to check everything all the time. The scribed line would then be a nice back-up to periodically check the rotating stop hasn't moved. Stops and lines are great for quick and rough setups. But, when I need something to be accurate, I trust my square and indicator. Thanks, Ed Bennett |
#19
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New video: Sliding Table Alignment
J. Clarke wrote: The ones that did really well generally had at least two guys involved, one the technical guy and the other the business guy... snip Yes, of course. Good managers don't try to do everything alone, they assemble a team of experts and coordinate their efforts. The point being that there is nothing inherent in the discipline of Engineering which excludes it from top management. All these folks were Engineers who very successfully filled roles in "top management" whether they partnered with complimentary skills or not. The reason you see more Marketing/Finance people in mid/upper level management in large companies is purely political. These folks tend to do a lot of presentations to executive management and receive a lot of visibility for it. It colors everything that that top management sees. Promotions naturally follow. The big problem I see with engineers is a tendency to sneer at the marketing people and the bean counters and the other non-engineering specialists who are necessary to actually grow a business instead of filling a warehouse full of widgets that nobody buys. Finally, the real issue comes through! In my 17+ years with HP, I worked in a position which was right in the middle between the lab (engineers), marketing, finance, and manufacturing. So, I'm quite familiar with the issues between the "propeller heads" and marketing "weenies". Believe me, it goes both ways! I am one Engineer who really appreciates the disciplines of Marketing and Finance. Out of necessity I am forced to cover these functions myself and I know they suffer as a result. Unfortunately, it's difficult (impossible?) to find people in these disciplines who are willing to "risk" some of their time and effort on their own abilities (i.e. "pay for results"). The latest challenge has been developing a Marketing Plan with which to attract the services of a Marketing Agency. It's quite a "chicken and the egg" situation. Ed Bennett http://www.ts-aligner.com |
#21
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New video: Sliding Table Alignment
wrote in message ps.com... The reason you see more Marketing/Finance people in mid/upper level management in large companies is purely political. These folks tend to do a lot of presentations to executive management and receive a lot of visibility for it. It colors everything that that top management sees. Promotions naturally follow. Not really. Marketing and Finance types typically have Business Degrees. That is what makes them more likely to become upper level management. Finally, the real issue comes through! In my 17+ years with HP, I worked in a position which was right in the middle between the lab (engineers), marketing, finance, and manufacturing. So, I'm quite familiar with the issues between the "propeller heads" and marketing "weenies". Believe me, it goes both ways! Yes it does. -- -Mike- |
#22
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New video: Sliding Table Alignment
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#23
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New video: Sliding Table Alignment
Patriarch wrote:
Well, Ed, here comes another opinion, unsolicited... That's what the newsgroup is for! That marketing plan is no more a single, unchanging document than the engineering plan is that the propellerheads slave over in the lab. It develops, matures, changes and responds as tha market, competition and the surrounding environment change. It is no more a 'do it once' effort than anything else in business. Aged marketing plans are of little use. Couldn't agree more. So it always takes someone interested in the success of the business to keep the marketing current and fresh, just like the engineers keep chasing the next, important development in the product. And the finance folks try to keep profit together, pay the taxes and employees and suppliers, and hopefully, save a little to grow on. Absolutely. I have found such individuals but they are all me. The next best thing to do is find other people who are interested in getting paid for bringing success to the business. In general this is a very difficult task. Many want to get paid but few are interested in the success of the business. It can be one person, but they have to care about everything, and it takes a dedicated one to make it work. And probably a few good counselors, advisors and subcontractors, too. One person can make it work on a limited basis but things are always on the edge of getting out of control. So, it becomes a monumental task of keeping lids on about six boiling pots. I've found this thread interesting. Hope I'm not alone. ;-) A lot more interesting than I thought it would be! I hope people are enjoying the video and the discussion. Ed Bennett http://www.ts-aligner.com |
#24
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New video: Sliding Table Alignment
Mike Marlow wrote:
Not really. Marketing and Finance types typically have Business Degrees. That is what makes them more likely to become upper level management. One would like to believe this. Experience and observations are to the contrary. Business skills often (very often) interfere with upper level management activities and objectives. I have been personally informed that they are "threatening" with an official reprimand to reinforce the message. This may not be apparent to someone with a few years (or less) in the corporate environment. In a small company the effects of a bad business decision can be absulutely devastating. The same decision might go completely unnoticed in a big company. In fact, I've seen countless such blunders spun in such a way that they were praised and rewarded. Such situations are not conducive to the topic of Business School basics. Bringing them up isn't exactly a good career move. Ed Bennett http://www.ts-aligner.com |
#25
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New video: Sliding Table Alignment
wrote in message ups.com... So it always takes someone interested in the success of the business to keep the marketing current and fresh, just like the engineers keep chasing the next, important development in the product. And the finance folks try to keep profit together, pay the taxes and employees and suppliers, and hopefully, save a little to grow on. Absolutely. I have found such individuals but they are all me. The next best thing to do is find other people who are interested in getting paid for bringing success to the business. In general this is a very difficult task. Many want to get paid but few are interested in the success of the business. This really sounds like you are looking for people in the wrong places. Typical professionals are very motivated by the success of the business - often even more so than by the compensation. I would bet you might be looking at people who are more like you professionally than you are at business types. The other problem with small scale businesses is that they either don't want to or haven't properly financed themselves to be able to pay for what they want. There are real world wages to be considered and they are often out of reach of the small business. Unfortunately there is some truth to the old axiom that you get what you pay for. One person can make it work on a limited basis but things are always on the edge of getting out of control. So, it becomes a monumental task of keeping lids on about six boiling pots. Very true. And... that one person can only manage things to a certain point of growth. Not because it's overwhelming in terms of work but because they typically lack the vision, the understanding or the insight into how to get to the next level. Any one person can only truly be good at one thing. Mabye a couple, but not all. A lot more interesting than I thought it would be! I hope people are enjoying the video and the discussion. I've been waiting for the scenes with the nekkid wimin. Which tape is that on? -- -Mike- |
#26
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wrote in message oups.com... Mike Marlow wrote: Not really. Marketing and Finance types typically have Business Degrees. That is what makes them more likely to become upper level management. One would like to believe this. Experience and observations are to the contrary. I've got over 30 years of corporate experience. Our experiences may differ in some respects but my observations and experiences bear testimony to what I've said - at least as much as yours do. Business skills often (very often) interfere with upper level management activities and objectives. That would be what we call... politics. You are right that politics do often prevail but that's something of a peripheral point. I have been personally informed that they are "threatening" with an official reprimand to reinforce the message. I've seen this sort of thing as well but that is not an indictment of what I stated earlier, which was that business degrees are what advance managers more than the politics and proximity of certain departments like Marketing and Finance. What you suggest is a personality issue and not really reflective of who gets where based on the department they work in. This may not be apparent to someone with a few years (or less) in the corporate environment. In a small company the effects of a bad business decision can be absulutely devastating. Very true. The beauty of starting your own company is that you can learn from mistakes observed in others and hopefully not step into those same potholes. The same decision might go completely unnoticed in a big company. In fact, I've seen countless such blunders spun in such a way that they were praised and rewarded. Such situations are not conducive to the topic of Business School basics. Bringing them up isn't exactly a good career move. Well, I never suggested that everyone with a business degree is above the human shortcomings of ego and the rest. These things do happen every day, as do a million other types of bad judgment calls. There are bad designs created every day. That does not suggest that engineers are a bad trade. They are equally defended by the author of the design, very commonly in the face of empirical evidence that the design should change. You know - the "it's my baby" syndrome or NIH. These are people issues, not issues of degrees. The best part of having been part of corporate environments where one has observed behaviors they consider reprehensible is that one now has a mental image of the offender in their mind, and they can daily compare their own actions with that image front and center. -- -Mike- |
#27
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Hi Lew, glad to see you were able to reply.
Lew Hodgett wrote: Engineers tend to forget to ask the basic question, "Why are we here?" Some do. Some don't. I've seen the same trend in all areas including Marketing, Finance, Sales, Manufacturing, etc. The generalization isn't necessarily valid for any single group. Having spent many years as an advocate for customer needs, I've seen just about every single discipline exhibit complete neglect for this question. They are to busy getting lost in the details. Many are. But, this is what they get paid for. You don't want Engineers who can't tolerate the tedious details. Leave the "big picture" to the project managers. I have found that Business types at least try to think along these lines. Not sure I follow. I've observed a lot of "Business types" who think only about stuffing their own pockets and promoting their own agenda. Like a parasite, they don't look far enough into the future to realize that they will kill the business they feed on. I wouldn't say this is characteristic of all "Business types" or even a majority. Such generalizations would be absurdly simplistic and completely invalid. Basic reason I got out of pure engineering and into sales/application engineering. Chased details to death. Some people are detail orientated. They are very comfortable and successful in situations where every detail is extremely significant. But, it inhibits them from getting their heads around large and complex systems or situations. Some people are very frustrated by details and need to see the big picture. Like you, they are much more comfortable (and successful) in environments where details are few and insignificant. Both types of people are needed in a successful business. Two clichés come to mind: "The devil is in the details" "Can't see the forest for the trees" The challenge is to learn how to appreciate both types of people and apply their skills so that they excell at what they do. Their efforts should compliment eachother, not clash. That's what a good management team is supposed to be doing. As a sales engineer, probably got to do more creative engineering in a month than most engineers get to do in a year. I've been on the receiving end of many such efforts. Trust me, the details often matter a great deal. The first question you ask as a sales engineer is, "Is this project funded?" If it is, it now becomes a fight about money between you and your competitors. That requires being creative and quickly finding the right solution. If it isn't funded, be polite and move on and come back when it is funded. Perhaps there is more here than appears. It sounds a lot like the simple example you used in your first reply. The big problem I see with engineers is a tendency to sneer at the marketing people and the bean counters and the other non-engineering specialists who are necessary to actually grow a business instead of filling a warehouse full of widgets that nobody buys. That is a management failure to show the way to the goal, IMHO. Nobody asked "WHY". A lot of these problems are management issues. Unfortunately, a lot of what passes for management in the US corporate environment has become nothing more than politics. Organization and control of the business is often completely neglected. Had a district manager who used the following sorting system for all incoming mail. (This was long before the internet) 1) Checks. 2) New Orders 3) Change orders to existing orders 4) RFQ's Everything else went in the circular file. When asked if he might not be throwing something important away, he answered, "If it's that important, they'll send it again." He made regional mgr in record time. Personally, I would say he was lucky. He could have easily been surprised by a number of extremely important things (like customer complaints, legal issues, cancellations, regulatory issues, company policy changes, organizational issues, etc.). I suspect that his rule wasn't quite so hard and fast as you remember it to be. Ed Bennett http://www.ts-aligner.com |
#28
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wrote:
Hi Lew, glad to see you were able to reply. Lew Hodgett wrote: Engineers tend to forget to ask the basic question, "Why are we here?" Some do. Some don't. I've seen the same trend in all areas including Marketing, Finance, Sales, Manufacturing, etc. The generalization isn't necessarily valid for any single group. Having spent many years as an advocate for customer needs, I've seen just about every single discipline exhibit complete neglect for this question. They are to busy getting lost in the details. Many are. But, this is what they get paid for. You don't want Engineers who can't tolerate the tedious details. Leave the "big picture" to the project managers. The trouble comes when engineers get promoted to project manager without adequate attitude adjustment. At Enormous Aerospace one guy would routinely sabotage bids because "there wasn't any money in them" (a few tens of millions of dollars "wasn't any money" to him). He honestly believed that some day the Air Force was going to come in with an order for airplane propellers of the same magnitude as the ones that they got during WWII. I have found that Business types at least try to think along these lines. Not sure I follow. I've observed a lot of "Business types" who think only about stuffing their own pockets and promoting their own agenda. Like a parasite, they don't look far enough into the future to realize that they will kill the business they feed on. I wouldn't say this is characteristic of all "Business types" or even a majority. Such generalizations would be absurdly simplistic and completely invalid. At the other extreme there are the ones always in search of the magic bullet that will make them the next Microsoft, and will spend vast amounts of money on that bullet that would have been better spent on boring mundane things like advertising and sales staff. Basic reason I got out of pure engineering and into sales/application engineering. Chased details to death. Some people are detail orientated. They are very comfortable and successful in situations where every detail is extremely significant. But, it inhibits them from getting their heads around large and complex systems or situations. Some people are very frustrated by details and need to see the big picture. Like you, they are much more comfortable (and successful) in environments where details are few and insignificant. Both types of people are needed in a successful business. Two clichés come to mind: "The devil is in the details" "Can't see the forest for the trees" The challenge is to learn how to appreciate both types of people and apply their skills so that they excell at what they do. Their efforts should compliment eachother, not clash. That's what a good management team is supposed to be doing. As a sales engineer, probably got to do more creative engineering in a month than most engineers get to do in a year. I've been on the receiving end of many such efforts. Trust me, the details often matter a great deal. The first question you ask as a sales engineer is, "Is this project funded?" If it is, it now becomes a fight about money between you and your competitors. That requires being creative and quickly finding the right solution. If it isn't funded, be polite and move on and come back when it is funded. Perhaps there is more here than appears. It sounds a lot like the simple example you used in your first reply. The big problem I see with engineers is a tendency to sneer at the marketing people and the bean counters and the other non-engineering specialists who are necessary to actually grow a business instead of filling a warehouse full of widgets that nobody buys. That is a management failure to show the way to the goal, IMHO. Nobody asked "WHY". A lot of these problems are management issues. Unfortunately, a lot of what passes for management in the US corporate environment has become nothing more than politics. Organization and control of the business is often completely neglected. Had a district manager who used the following sorting system for all incoming mail. (This was long before the internet) 1) Checks. 2) New Orders 3) Change orders to existing orders 4) RFQ's Everything else went in the circular file. When asked if he might not be throwing something important away, he answered, "If it's that important, they'll send it again." He made regional mgr in record time. Personally, I would say he was lucky. He could have easily been surprised by a number of extremely important things (like customer complaints, legal issues, cancellations, regulatory issues, company policy changes, organizational issues, etc.). I suspect that his rule wasn't quite so hard and fast as you remember it to be. Ed Bennett http://www.ts-aligner.com -- --John to email, dial "usenet" and validate (was jclarke at eye bee em dot net) |
#29
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New video: Sliding Table Alignment
Mike Marlow wrote:
This really sounds like you are looking for people in the wrong places. Typical professionals are very motivated by the success of the business - often even more so than by the compensation. I would bet you might be looking at people who are more like you professionally than you are at business types. The other problem with small scale businesses is that they either don't want to or haven't properly financed themselves to be able to pay for what they want. There are real world wages to be considered and they are often out of reach of the small business. Unfortunately there is some truth to the old axiom that you get what you pay for. I think you hit the nail on the head - "small scale business". I don't think that my situation merits a full time professional salaried Marketing person. So, I've been trying to find an agency to help me out. For some reason, agencies are being rather selective. I started out thinking that they had to sell me on their ideas. Now I learn that I have to sell them on mine. These are the folks that want me to come to them with the Marketing Plan (complete with market research). Go figure. Somebody obviously has far too much business. This is a lot like the tax prep service which says "You need to organize all your records like this and then tabulate these categories and bring them to us on summary sheets. Then we will fill in the forms." Well, the hard part ain't the little boxes on the forms! I've solicited for independents. Problem is that a lot of these are the dregs. The first thing I look for is an ability to represent their own services/business. If they cannot promote themselves, then they cannot possibly promote my products. So far, exactly zero have passed this first qualification. Am I expecting too much? The ideal "perfect" candidate would be a woodworking enthusiast who can comprehend the products, their uses and need. He/she would likely be retired or have some other reason for not being interested in a full time position - just something to keep them busy and bring in some extra money. Perhaps they would even be interested in a profit sharing or limited partnership arrangement. I like this because then they have some stake in the success of their own efforts. Nothing would make me more upset than to pay for a whole bunch of "work" which results in absolutely no positive impact on sales (except maybe a negative impact on sales!). Very true. And... that one person can only manage things to a certain point of growth. Not because it's overwhelming in terms of work but because they typically lack the vision, the understanding or the insight into how to get to the next level. Any one person can only truly be good at one thing. Mabye a couple, but not all. You definitely have your finger on the pulse. I have a facility which is capable of pumping out 10 times as much as it does today. I just don't have the marketing know-how to grow sales to meet this capacity. I'm sure it will eventually get there if I keep plodding along. But, this is sub-optimal. I've been waiting for the scenes with the nekkid wimin. Which tape is that on? Sorry, this is one aspect of the videos which is bound to dissappoint many. No nekkid wimin. Ed Bennett http://www.ts-aligner.com |
#30
Posted to rec.woodworking
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Mike Marlow wrote: I've got over 30 years of corporate experience. Our experiences may differ in some respects but my observations and experiences bear testimony to what I've said - at least as much as yours do. The generalization is probably invalid. I suppose that this sort of thing is dependent on the individual(s) running the organization and making the promotional decisions. I would seem to have been exposed to more than my share of those who weigh visibility very heavily and value a team of "yes men". Business skills often (very often) interfere with upper level management activities and objectives. That would be what we call... politics. You are right that politics do often prevail but that's something of a peripheral point. Not necessarily. I think it's exactly my point. I think that politics plays a far bigger role in upper management decisions (like promotions and assignments) than academic records. At lower levels I believe that people are more likely to be evaluated by educational background. A lot of Engineers are getting an MBA added to their portfolio as a result. But, my observations over the last few decades lead me to believe that choices for execuitive management positions rarely take into account the educational background. The effects (knowledge and expertise) of that background might or might not have an effect depending on the local politics (perceived as an asset or a threat). I've seen this sort of thing as well but that is not an indictment of what I stated earlier, which was that business degrees are what advance managers more than the politics and proximity of certain departments like Marketing and Finance. What you suggest is a personality issue and not really reflective of who gets where based on the department they work in. What I'm saying is that business degrees are like personality - both dependent on local politics. I'm the sort of guy who doesn't mind working with an abrasive or offensive individual that is the best at what they do. I seek out people who demonstrate high qualifications. Someone else might prefer to disreguard talent and qualifications and decide against such a person. They often choose from among the "top of mind" individuals that they best get along with. I've seen virtually none of the former and a boatload of the latter. It does color my view of the world. snip The best part of having been part of corporate environments where one has observed behaviors they consider reprehensible is that one now has a mental image of the offender in their mind, and they can daily compare their own actions with that image front and center. Absolutely. Thanks, Ed Bennett http://www.ts-aligner.com |
#31
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I think you hit the nail on the head - "small scale business". I don't think that my situation merits a full time professional salaried Marketing person. So, I've been trying to find an agency to help me out. For some reason, agencies are being rather selective. I started out thinking that they had to sell me on their ideas. Now I learn that I have to sell them on mine. These are the folks that want me to come to them with the Marketing Plan (complete with market research). Go figure. Somebody obviously has far too much business. snip No, it is their way of finding out "Is this project funded?" Are you for real? What investment have you made to get your idea this far along? From my perspective, they are just being prudent. Lew |
#32
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Well Lew, I've been doing this since 1991. Do you think that's far
enough along for these guys? When I started there was no such thing as a commercially made dial indicator alignment tool for woodworking machinery. TS-Aligner was the first. I invented the whole category. Now there are about a dozen competitors. If you're right, and they are just fishing for the deepest pockets, then I don't need anything that they can possibly offer. From my perspective, they would be parasites looking for a big, fat, lazy, juicy host with far more money than brains. They don't want to help grow a business, they want to see how much they can get from it right away. Ed Bennett http://www.ts-aligner.com Lew Hodgett wrote: I think you hit the nail on the head - "small scale business". I don't think that my situation merits a full time professional salaried Marketing person. So, I've been trying to find an agency to help me out. For some reason, agencies are being rather selective. I started out thinking that they had to sell me on their ideas. Now I learn that I have to sell them on mine. These are the folks that want me to come to them with the Marketing Plan (complete with market research). Go figure. Somebody obviously has far too much business. snip No, it is their way of finding out "Is this project funded?" Are you for real? What investment have you made to get your idea this far along? From my perspective, they are just being prudent. Lew |
#33
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#34
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#35
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New video: Sliding Table Alignment
Lew Hodgett wrote: You have a right to be proud of your accomplishments, but that doesn't include the right to have a chip on your shoulder. There is a great deal of annoyance, but it's not a "chip" on my shoulder. I confess, your efforts to find fault with everything "engineering" and defend/promote everything "business" has become just a bit exasperating. Perhaps I can explain in my reply here. These people who you are trying to find to help you don't know you from a hole in the wall. Everybody in business needs to to check out clients/customers or even suppliers at some time or another. It only takes a few minutes to do an Internet search to find out almost anything about a company. For example, a search on the brand "TS-Aligner" yields some 500+ references. This is perhaps the best way to get info on the cheap. If the deal is substantial enough, one could cough up $80 to get financial data from a D&B report. The report on my company would tell them that I'm not a huge outfit but I have successfully completed some rather sizeable financial responsibilities and that I always pay my bills on time. They want to minimize their risk. You can't blame them. So, instead of doing a quick web search or running a D&B report, they ask the client to do the work, and then they ask the client for money. And, when the projected sales don't materialize, I'm sure they say "Well, it was your Marketing Plan. We were only implementing your ideas." Hmmmm......I guess it's a way to get money from people without ever doing anything for it. That's just about minimizes the risk to zero. I think their share of the blame is pretty heavy in this situation but I'd have to assign some to any bone-headed idiot who falls for such a scam. Time for a little salesmanship. Yes, they need to convince me that my money is well spent on their services. I'm the customer, they are supposedly trying to sell me their services. If they decide that they don't want me as a client, then they can very politely tell me so and I will be happy to go find someone else. Document your history, then ask for some help by asking a questions such as, "This is where I've been, where do WE go from here?", "How do we get to the next level?" They can find out as much as they like without my lifting a finger. I'm not asking them to buy anything from me. I don't need to convince them of anything. If I'm looking for a partnership, and they are looking to assume some of the risk, then I'll use the word "WE". Otherwise, I expect them to act like a company trying to sell me a service. "WE" doesn't apply to anyone trying to minimize their risk to zero. You would be surprised at some of the loony birds who have this latest and greatest gadget that just needs a little marketing help to make a million dollars. Most of them don't have enough sense to come in out of the rain. Ever wonder why there are so many late night TV commercials offering to help "inventors"? I would not be surprised at all. You forget, I've been doing this for quite some time. Over the years I've had many people approach me looking for some manufacturing capability for their ideas. I'm willing to make their widgets for a price, but many want me to make them and develop the market and sell them and then pay back a royalty. In other words, the risk is all mine. Fortunately, I'm not in that business and it saves me from most of these people you refer to. So, in case you missed it I'll summarize. I'm annoyed because you claim to be very business savy, complain about the lack of business acumen among Engineers, and yet this extremely basic and elementry business topic seems to elude you. In fact, you defend and would probably fall prey to these parasites. Have you checked your shoulders for chips lately? Ed Bennett http://www.ts-aligner.com |
#36
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wrote in message oups.com... They can find out as much as they like without my lifting a finger. I'm not asking them to buy anything from me. I don't need to convince them of anything. If I'm looking for a partnership, and they are looking to assume some of the risk, then I'll use the word "WE". Otherwise, I expect them to act like a company trying to sell me a service. "WE" doesn't apply to anyone trying to minimize their risk to zero. Ed, I've been kind of hit and miss in this discussion, so apologies up front if this is ground you've already covered. There is one thing that has somewhat haunted me while I've watched the pieces of this thread that I have. I keep seeing your desire for a partnership and for a risk buy-in. Don't get me wrong... I don't believe those are inappropriate ambitions. I do wonder though, if maybe you aren't looking in the wrong places for those contributions. That's more the kind of thing I would expect out of an investor - a venture capitalist. It just seems to me that you might be mixing up a need for marketing with a need for a business partner. Those two are really different animals. Typically, if one is able to secure financing the marketing comes much easier, as the proof of a good business plan, etc. are theoretically already established. Frankly, I'd want to keep apples in the apple basket and oranges in the vodka if I were you. I'd be looking for investment/risk partners in the VC space and then going after marketing once positioned. I'm a sales guy and the last thing I'd want is to entrust my business development to a marketing group. Their focus is just not in that place. By its very defininition, Marketing has to assume the marketability of a product (proof already established) and assumes the creative responsibility for making that happen. If it is simply the study of marketability that one is engaged in, then that's a service to be paid for and typically from a different organization. It would be hard to hope for risk sharing at that point. Like I said - if I missed the obvious points by not staying closely coupled to this thread then feel free to discard my ramblings. Well, at least some of them. I'm sure there *must* be a nugget or two in there somewhere though... -- -Mike- |
#37
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Hi Mike,
I think you and I are in perfect sync. I has been pretty obvious that you have some real experience in these matters. I am looking for an agency to help with the Marketing. These would be folks who look at the product line, understand the target market, do some market research, put together a Marketing Plan with recommendations for an approach, a theme, an ad campaign, web-site look and feel, awareness activities, etc. For example, I read an article once about how the "Redbow Popcorn Company" got started. It was founded by the guy who worked out a unique hybrid poping corn (a "propeller head" no doubt!). They had a lot of trouble selling it at first. Finally, they went to such an agency for advice (a "Marketing Plan"). The agency advised them to use the founder's name: "Orville Redenbacher" and refer to the product as "Gourmet Poping Corn". Packaging was designed (jar, label, etc.), an ad-campaign was created, and the rest is history. I'm sure that the very article I read was part of the marketing plan that the agency developed for him. I would never want to partner with such an organization - just pay for their services. I have approached a few and they want me to provide them with the Marketing Plan. Lew seems to think that this is an entirely acceptable practice designed to "minimize their risk". At the very least, he believes that I should help them get to know me and treat them like a partner (the "WE" stuff). I don't think I want to pay anybody for doing work that they should be doing for me. I also think that they should be trying to get my business, I shouldn't be trying to get them to take my business. And, finally, I don't ever want them to forget who is paying the bills! On the other hand, there are organizations where such a "partnership" of sorts is entirely appropriate. For example, an independent Sales Agency would certainly need to see a Marketing Plan. Such a thing is absolutely necessary for a sales force. They should certainly be included in and coordinated with any advertising and awareness activities. The word "WE" would be very appropriate and probably get used quite often. Perhaps Lew has confused the Marketing Agency with the Sales Agency. It's my understanding that HPs first sales rep was an independent named Norm Neeley. The whole deal was made on a handshake and Norm went off to sell oscillators to Disney! Fund raising is another completely different topic. Some people will grow a business by taking on partners (or acquisitions). I always consider this when it comes to adding complimentary skills but it hasn't happened yet. Some people go to the VCs. Some people go into debt. Some people issue stock. So far, I'm self funded. And, since my resources are fairly modest, it means growth needs to be slow and controlled. I learned this lesson the hard way in the spring of '01 when I really screwed up my reseller channel. So, I'm not looking for someone who will come along and turn my small shop into a multi-bazillion doller operation. I now have a lot of excess capacity which isn't getting used so it's time for some growth. I want an agency to help me develop a new plan, point me in the right direction, and get me going on the right foot. Everything to date was developed in a vacuum by one individual (me) whose speciality isn't Marketing. I haven't done too bad but it's time to pop the lid on this vacuum and let some air in. Thanks, Ed Bennett http://www.ts-aligner.com Mike Marlow wrote: wrote in message oups.com... They can find out as much as they like without my lifting a finger. I'm not asking them to buy anything from me. I don't need to convince them of anything. If I'm looking for a partnership, and they are looking to assume some of the risk, then I'll use the word "WE". Otherwise, I expect them to act like a company trying to sell me a service. "WE" doesn't apply to anyone trying to minimize their risk to zero. Ed, I've been kind of hit and miss in this discussion, so apologies up front if this is ground you've already covered. There is one thing that has somewhat haunted me while I've watched the pieces of this thread that I have. I keep seeing your desire for a partnership and for a risk buy-in. Don't get me wrong... I don't believe those are inappropriate ambitions. I do wonder though, if maybe you aren't looking in the wrong places for those contributions. That's more the kind of thing I would expect out of an investor - a venture capitalist. It just seems to me that you might be mixing up a need for marketing with a need for a business partner. Those two are really different animals. Typically, if one is able to secure financing the marketing comes much easier, as the proof of a good business plan, etc. are theoretically already established. Frankly, I'd want to keep apples in the apple basket and oranges in the vodka if I were you. I'd be looking for investment/risk partners in the VC space and then going after marketing once positioned. I'm a sales guy and the last thing I'd want is to entrust my business development to a marketing group. Their focus is just not in that place. By its very defininition, Marketing has to assume the marketability of a product (proof already established) and assumes the creative responsibility for making that happen. If it is simply the study of marketability that one is engaged in, then that's a service to be paid for and typically from a different organization. It would be hard to hope for risk sharing at that point. Like I said - if I missed the obvious points by not staying closely coupled to this thread then feel free to discard my ramblings. Well, at least some of them. I'm sure there *must* be a nugget or two in there somewhere though... -- -Mike- |
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