British Gas adverts for what it claims is a 365-days-a-year home
maintenance service have been banned by a watchdog.

The Advertising Standards Authority (ASA) said customers might not get a
visit from an engineer on weekends or public holidays because of staff cuts.

The TV and radio commercials said the HomeCare service was "there for
you 365 days a year" but the ASA ruled that the ads were "misleading".

British Gas said it was disappointed by the decision and it planned an
appeal.

In its verdict, the ASA said: "We concluded that, without qualification
to make clear that a skeleton service operated at weekends and on public
holidays, the claim 'HomeCare is there for you 365 days a year' could
mislead."

Rest of story at http://news.bbc.co.uk/1/hi/uk/7814861.stm

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