British Gas HomeCare Ads Banned
Rod gurgled happily, sounding much like they were
saying:
British Gas adverts for what it claims is a 365-days-a-year home
maintenance service have been banned by a watchdog.
The Advertising Standards Authority (ASA) said customers might not get a
visit from an engineer on weekends or public holidays because of staff
cuts.
The TV and radio commercials said the HomeCare service was "there for
you 365 days a year" but the ASA ruled that the ads were "misleading".
British Gas said it was disappointed by the decision and it planned an
appeal.
In its verdict, the ASA said: "We concluded that, without qualification
to make clear that a skeleton service operated at weekends and on public
holidays, the claim 'HomeCare is there for you 365 days a year' could
mislead."
I must have imagined getting a visit from them, three hours after the
initial phone call, on a Saturday, a month or so back.
|