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On 3/4/18 7:27 AM, BurfordTJustice wrote:
Your Location Data Is Being Sold-Often Without Your Knowledge

As location-aware advertising goes mainstream-like that Jack in the Box ad
that appears whenever you get near one, in whichever app you have open at
the time-and as popular apps harvest your lucrative location data, the
potential for leaking or exploiting this data has never been higher.

It's true that your smartphone's location-tracking capabilities can be
helpful, whether it's alerting you to traffic or inclement weather. That
utility is why so many of us are giving away a great deal more location data
than we probably realize. Every time you say "yes" to an app that asks to
know your location, you are also potentially authorizing that app to sell
your data.

Dozens of companies track location and/or serve ads based on this data. They
aim to compile a complete record of where everyone in America spends their
time, in order to chop those histories into market segments to sell to
corporate advertisers.

Marketers spent $16 billion on location-targeted ads served to mobile
devices like smartphones and tablets in 2017. That's 40% of all mobile ad
spending, research firm BIA/Kelsey estimates, and it expects spending on
these ads to double by 2021.

The data required to serve you any single ad may pass through many companies'
systems in milliseconds-from data broker to ad marketplace to an agency's
custom system. In part, this is just how online advertising works, where
massive marketplaces hold ongoing high-speed auctions for ad space.

https://www.wsj.com/articles/your-lo...dge-1520168400

and you just noticed this? LOL

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