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Taking A Tip From Goldilocks When Setting Your Listing Price (Not Too High, Not Too Low)
Homeowners nationwide have been fortunate over the last few years. From
2002 to 2005, the nation's median home price rose 33%, according to the National Association of REALTORS¨ (NAR), translating into fairytale gains for the typical homeowner. In some markets, appreciation rates and equity gains have been nothing less than spectacular. In the Washington D.C. area, for example, home prices rose 77% from 2002 to 2005. In the Sacramento market, they went up 81%, in Las Vegas 88% and in Sarasota 92%. Those are the kind of numbers homeowners can love! Still, nothing lasts forever. Selling a home isn't quite as easy as it used to be. Today the balance of power between sellers and buyers is shifting. Although last year set the fifth annual consecutive record for existing home sales, NAR predicts 2006 will show slightly lower home sales thanks to an uptick in mortgage interest rates. And that is likely to result in a "cooling" of home price gains-something you'll do well to consider when setting your home's listing price. Pricing Right The right price for your home today must be realistically based on the comparable homes sold in the last six months. This year, you may not be able to get as high a price or as large an appreciation increase as your neighbors did in 2005. Everything about a home sale revolves around the price-how much interest the home gets from agents and buyers, how long it stays on the market, how many concessions buyers will ask for, and, of course, how much money you'll walk away with. Properly evaluating today's market is crucial for maximizing your "walk-away" cash and selling in a reasonable time frame. Remember, the faster you sell, the more quickly you can move on to your next home. Pricing Wrong Few home sellers make the mistake of asking too little for their homes. The more common problem occurs when sellers want to "go for it"-listing their home at a higher price than the market will bear. Here's some of the thinking we've heard from sellers, and why it didn't work: "Some out-of-town buyer, unfamiliar with local market conditions, might pay the high price I want." Aside from the fact that out-of-towners are likely to be working with a knowledgeable local real estate pro, who can tell them what a home is really worth, today's buyers have a wealth of comparison shopping information through the Internet-including the price of similar homes on the market. They can recognize a bad value when they see it. "A buyer who falls in love with my home's unique features might be willing to pay a premium for them." Some special features can certainly increase the value of a home and should be considered when "building" the listing price. Adding thousands above market value to the price, however, simply creates a financing problem for buyers. Their lender's appraiser won't be "in love" with the home, but will recommend financing for the home's true market value. When buyers realize the "premium" has to be paid in cash, their love affair can end abruptly. "I can always drop the price of my home later if I don't get a contract at my listing price." True statement! Consider, however, that homes get the most attention when they first come to market, as buyers who have seen everything else are waiting for new properties to become available. The overpriced home will actually sell the competition, which shows up as a better value. Once the initial wave of buyers has moved on, a new price becomes necessary to generate renewed attention for a "stale" listing. The problem is that buyers assume there is something wrong with a home that has been lingering on the market for a while, so sellers may have to drop the price below market value to get any attention at all. Factors That Affect Home Values Want to get ahead of the market? Here's what affects housing prices in your area: - Interest rates. As interest rates go up, fewer people can afford to buy homes or can't afford as much. The reverse is usually true as interest rates fall. - Jobs. More jobs mean more demand for housing, helping support higher prices and faster sales. - New-home construction. When home building lags behind demand, prices increase. - Investor confidence. Markets with a high number of non-owner-occupied homes-those owned by investors-are more sensitive to the influence of market scares and trends. You can find more articles like this by subscribing to my newsletter or by visiting www.RealEstate-IQ.com. Regards, Scott Miller National Commercial and Residential Lender/Broker 1.877.716.6495 www.RealEstate-IQ.com www.EZMortgageLoanz.com |
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