Hello all - my first time on this board

I am about to purchase and fit B and Q "Parador" white ash effect
cladding to my kitchen/diner ceiling. These are 10 mm thick MDF based
boards with a washable coating. I realise they are more expensive
than softwood T and G that I have fitted elsewhere, but they are more
rigid and do not require any treatment before or after fitting. Has
anyone any experience of this product?
Also, I may avoid battening and fix straight through old plaster/lathe
into the joists.

Thanks

Noah