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Metalworking (rec.crafts.metalworking) Discuss various aspects of working with metal, such as machining, welding, metal joining, screwing, casting, hardening/tempering, blacksmithing/forging, spinning and hammer work, sheet metal work. |
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#1
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Teamsters Union killed the Twinkie
There was a very interesting article in The Wall Street Journal today
("Twinkies‹A Defense", 21 Nov 2012) by Holman Jenkins. In summary, Jenkin's point is that the big problem at Hostess was not the making of baked products (Baker's Union), it was delivery (Teamsters Union): there was a separate delivery system for each kind of product, and drivers were not allowed to load and unload, so there was a separate loader/unloader, et al. Classic featherbedding. This explains why the Teamsters agreed, while the Bakers balked - it was a good deal for the Teamsters. http://online.wsj.com/article/SB1000...13091215051261 2.html Joe Gwinn |
#2
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The real reason Hostess went belly up
http://www.businessweek.com/articles...illed-twinkies
"There are plenty of culprits in the recent bankruptcy and closure of Hostess Brands, including weak management, short-sighted labor unions, and poor judgment by investors. But the real reason Hostess is going belly up is a problem that’s been brewing for more than 20 years: The company completely failed to innovate. In the 1960s and ’70s, Hostess was a staple in the lunchbox of many school kids. Many of us in the baby boomer generation grew up with sandwiches made from Wonder Bread and Hostess Twinkies or Ding Dongs for dessert. But over the past 20 years, most consumers moved away from these products due to changing views on healthy eating. As times change, brands and companies must evolve with them. Innovative marketers must continue to find ways to make their brands relevant through innovation. Hostess failed miserably at this—even though it was becoming painfully obvious that consumers were walking away. There are plenty of examples of marketers who overcame stagnant or declining business trends by developing solid innovation programs. Clorox (CLX), for instance, turned its stodgy bleach business into a $1 billion cleaning-products line by introducing new items that are more relevant to today’s consumer, such as Disinfecting Wipes, the ToiletWand, and the eco-friendly Green Works line. Campbell Soup (CPB) has kept its business relevant by coming out with a steady stream of innovation beyond basic canned soup. It now offers microwaveable versions, portable packaging, healthier options, and other meal solutions. Procter & Gamble (PG) turned Oil of Olay, once considered a geriatric brand, into a fast-growing, billion-dollar personal-care line by introducing innovative products with greater appeal, such as the Olay Regenerist anti-aging cleansers and moisturizers. All of these transformations came as a result of relatively modest investments in innovation. If Hostess had put a little more effort into innovation at any point during the past 20 years, it would not be where it is today." |
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