On Thu, 5 Jan 2012 16:38:04 -0500, "Existential Angst"
wrote:


The Edenpure ripoff:
http://www.amazon.com/EdenPURE-1000-...owViewpoints=1
Cured copper, eh??


Ah, that's one smooth piece of copywriting. That guy or woman could do
Publisher's Clearing House direct-mail copy.

Just to rub some salt in the wounds, the guy who used to write PCH
direct mail, at least through the early '90s, was paid $910,000/year
to write for them.

That is not a typo. Anything that's *really* good, even b.s., commands
a premium price. "Cured copper" is sheer genius. I'll bet that
copywriter is making well over $200,000/yr., as are about a dozen of
the country's finest. d8-)

--
Ed Huntress (former copywriter, but never in that league)

"Ed Huntress" wrote in message
...
...
That is not a typo. Anything that's *really* good, even b.s., commands
a premium price. "Cured copper" is sheer genius. I'll bet that
copywriter is making well over $200,000/yr., as are about a dozen of
the country's finest. d8-)

--
Ed Huntress (former copywriter, but never in that league)

I can't imagine hating all of humanity that badly.

jsw

On Thu, 5 Jan 2012 17:53:54 -0500, "Jim Wilkins"
wrote:


"Ed Huntress" wrote in message
.. .
...
That is not a typo. Anything that's *really* good, even b.s., commands
a premium price. "Cured copper" is sheer genius. I'll bet that
copywriter is making well over $200,000/yr., as are about a dozen of
the country's finest. d8-)

--
Ed Huntress (former copywriter, but never in that league)

I can't imagine hating all of humanity that badly.

jsw

It's like politics, or religious leadership, or, for some, like being
a corporate excutive. You treat the people as your flock and you
persuade them to do things that you believe are good for them -- or
that are good for you, while helping them to make an otherwise
unimportant choice.

It's actually a deep philosophical subject. I hated the philosophy,
got out of copywriting, and went back to journalism. Except when I
really need to make some money. Writing advertising and publicity pays
at least 2 to 3 times as much as writing editorial content.

I'm writing editorial now but I wrote publicity and marketing copy
when I had to put my son through college.

And like any high-level skill, one can objectify it and admire the
skill, if not the practice.

--
Ed Huntress

"Ed Huntress" wrote in message
...
On Thu, 5 Jan 2012 17:53:54 -0500, "Jim Wilkins"

I can't imagine hating all of humanity that badly.
jsw

It's like politics, or religious leadership, or, for some, like being
a corporate excutive. You treat the people as your flock and you
persuade them to do things that you believe are good for them -- or
that are good for you, while helping them to make an otherwise
unimportant choice.
--
Ed Huntress

In another group I've been helping to thunderously quash the lies and
deceits of unrepentant neo-nazis so I do have an idea of the style. But I'd
rather help people reduce home heat loss cheaply or engineer their own Rossi
E-Cat.

Here's an example. This postwar US Navy test refutes the rumored miraculous
performance of the type XXI U-Boot:
http://www.uboatarchive.net/DesignStudiesTypeXXI.htm

jsw

On Thu, 5 Jan 2012 18:58:03 -0500, "Jim Wilkins"
wrote:


"Ed Huntress" wrote in message
.. .
On Thu, 5 Jan 2012 17:53:54 -0500, "Jim Wilkins"

I can't imagine hating all of humanity that badly.
jsw

It's like politics, or religious leadership, or, for some, like being
a corporate excutive. You treat the people as your flock and you
persuade them to do things that you believe are good for them -- or
that are good for you, while helping them to make an otherwise
unimportant choice.
--
Ed Huntress

In another group I've been helping to thunderously quash the lies and
deceits of unrepentant neo-nazis so I do have an idea of the style. But I'd
rather help people reduce home heat loss cheaply or engineer their own Rossi
E-Cat.

Here's an example. This postwar US Navy test refutes the rumored miraculous
performance of the type XXI U-Boot:
http://www.uboatarchive.net/DesignStudiesTypeXXI.htm

jsw

I'll take your word for it. It looks like it's around 90 pages. g

--
Ed Huntress