I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second
station the monkey first got two cookies and when he came back the
second time he would get one and this would alternate so he got two
cookies the third time he came back to the station. At each station he
would get the same total number of cookies but after a couple of tries
the monkeys would always go to the station that gave him the single
cookie at the first try even though he got the same number of cookies
from each station for the same number of trys. This experiment has some
very interesting connotations as far as sales concepts and merchandising.


John

This is a well known concept to marketers. The first time sets the
expectation. After that station #1 either meets or exceeds the expectation
and station #2 either meets or disappoints the expectation.

Consider the late nite TV commercials for the miracle product. Only $39.95!
Tonight only: $19.95! Act now and get 2 for $19.95. Set the price expectation
high initially then constantly lower it. Sucks in huge numbers of the gullible
masses every time.

Art

"john" wrote in message
...


I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second
station the monkey first got two cookies and when he came back the
second time he would get one and this would alternate so he got two
cookies the third time he came back to the station. At each station he
would get the same total number of cookies but after a couple of tries
the monkeys would always go to the station that gave him the single
cookie at the first try even though he got the same number of cookies
from each station for the same number of trys. This experiment has some
very interesting connotations as far as sales concepts and merchandising.


John

"john" wrote in message
...


I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second station
the monkey first got two cookies and when he came back the second time he
would get one and this would alternate so he got two cookies the third
time he came back to the station. At each station he would get the same
total number of cookies but after a couple of tries the monkeys would
always go to the station that gave him the single cookie at the first try
even though he got the same number of cookies from each station for the
same number of trys. This experiment has some very interesting
connotations as far as sales concepts and merchandising.


John


Thanks a lot! Now I have to go to the store and get some cookies.

I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second
station the monkey first got two cookies and when he came back the
second time he would get one and this would alternate so he got two
cookies the third time he came back to the station. At each station he
would get the same total number of cookies but after a couple of tries
the monkeys would always go to the station that gave him the single
cookie at the first try even though he got the same number of cookies
from each station for the same number of trys. This experiment has some
very interesting connotations as far as sales concepts and merchandising.


John

Sure, if the aim is to develop sales concepts and marketing aimed at
monkeys. But if you are interested in how to sell to humans, then you
need to do the same research with humans.

It's easy and tempting to extrapolate from monkey behavior to human, but
not really correct.

Excuse me, I need to get a cookie.

--
Ted Bennett

In article ,
"Tom Gardner" wrote:

"john" wrote in message
...


I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second station
the monkey first got two cookies and when he came back the second time he
would get one and this would alternate so he got two cookies the third
time he came back to the station. At each station he would get the same
total number of cookies but after a couple of tries the monkeys would
always go to the station that gave him the single cookie at the first try
even though he got the same number of cookies from each station for the
same number of trys. This experiment has some very interesting
connotations as far as sales concepts and merchandising.


John


Thanks a lot! Now I have to go to the store and get some cookies.

Why go to the store? Your computer's full of them.

On Tue, 23 Oct 2007 18:45:28 -0400, john
wrote:



I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second
station the monkey first got two cookies and when he came back the
second time he would get one and this would alternate so he got two
cookies the third time he came back to the station. At each station he
would get the same total number of cookies but after a couple of tries
the monkeys would always go to the station that gave him the single
cookie at the first try even though he got the same number of cookies
from each station for the same number of trys. This experiment has some
very interesting connotations as far as sales concepts and merchandising.


John

Human behavior: enlist another monkey of different color to take
turns getting cookies. Sue researcher for discrimination and get all
of the cookies!

"Artemus" wrote:

Consider the late nite TV commercials for the miracle product. Only $39.95!
Tonight only: $19.95! Act now and get 2 for $19.95. Set the price expectation
high initially then constantly lower it. Sucks in huge numbers of the gullible
masses every time.


Get two if you pay separate s&h. Theres the suck in.

Wes

Ted Bennett wrote:

It's easy and tempting to extrapolate from monkey behavior to human, but
not really correct.

Excuse me, I need to get a cookie.


Hey, you think us apes are so predictable?

Mozilla Gorilla

"John Husvar" wrote in message
...
In article ,
"Tom Gardner" wrote:

"john" wrote in message
...


I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would
get
only one cookie and it would continue to alternate. At the second
station
the monkey first got two cookies and when he came back the second time
he
would get one and this would alternate so he got two cookies the third
time he came back to the station. At each station he would get the same
total number of cookies but after a couple of tries the monkeys would
always go to the station that gave him the single cookie at the first
try
even though he got the same number of cookies from each station for the
same number of trys. This experiment has some very interesting
connotations as far as sales concepts and merchandising.


John


Thanks a lot! Now I have to go to the store and get some cookies.

Why go to the store? Your computer's full of them.

Not Pecan Sandies!

In article ,
"Tom Gardner" wrote:


Thanks a lot! Now I have to go to the store and get some cookies.

Why go to the store? Your computer's full of them.

Not Pecan Sandies!

Go to: www.kelloggs.com/keebler/products/sandies.html

You can get both kinds there.