I heard this on the radio today about a test on monkeys. They had two
stations set up. At the first station the monkey would first get one
cookie and the second time he would get two. The third time he would get
only one cookie and it would continue to alternate. At the second
station the monkey first got two cookies and when he came back the
second time he would get one and this would alternate so he got two
cookies the third time he came back to the station. At each station he
would get the same total number of cookies but after a couple of tries
the monkeys would always go to the station that gave him the single
cookie at the first try even though he got the same number of cookies
from each station for the same number of trys. This experiment has some
very interesting connotations as far as sales concepts and merchandising.


John

Sure, if the aim is to develop sales concepts and marketing aimed at
monkeys. But if you are interested in how to sell to humans, then you
need to do the same research with humans.

It's easy and tempting to extrapolate from monkey behavior to human, but
not really correct.

Excuse me, I need to get a cookie.

--
Ted Bennett