He who is Piet said on Tue, 26 Sep 2017 10:16:57 +0200:

The *material* is the strongest ever. But make it too thin,
or build the bezel such that there is uneven support, and it
can easily break.

And *that* is the whole issue.

JF Mezei & Piet bring up good on-topic points where the question is whether
Apple outright lied or not, and if they did outright lie, why they did so.

If it's true that the *material* is the "strongest ever" put on a
smarphone, then we'd have to look at two things that Apple said & meant:
a. What Apple literally said, and,
b. What Apple meant their mostly factually-clueless customers to perceive

It's hard to believe that one of the finest, if not the finest, marketing
organizations in the world would need to stoop to an outright lie to get
its customers to appreciate the product, so, the statement that they didn't
lie outright about the "material" holds credibility.

Is the "lie" explained as simply as:
a. The "material" is the strongest ever put in a smartphone, but,
b. The "implementation" is as weak as any (and even weaker than some).

Is that a rational explanation of Apple's statements as compared with fact?