"Doug Miller" wrote in message news:5gKGe.828

Excuse me, where is the deception in selling a 1.75-quart container that
is
clearly labelled "1.75 quarts"?


Oh, it is perfectly legal. It is just that after selling true half gallon
for more than a half century, shrinking containers is a sleazy, but legal,
method of increasing prices and hoping that the consumer does not notice.
How often do you check the milk container to see if it is still a quart or
half gallon? Do you do it every time you go shopping? Shame on you if you
don't.



You are saying since people are willing to pay a lot of money per ounce
for
B & J is is OK for Breyers to go to a smaller container?

He's saying that companies will charge what the market will bear. To do
anything else is, from a business standpoint, foolish.

No doubt, but relying on perception is different that giving the real deal.
Some are still selling full half gallons, some are going to small
containers. The reality is they are relying on the customer not noticing
the downsizing when comparison shopping.