Thread: WJ Book
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Robatoy
 
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In article .com,
"Charlie Self" wrote:

[snipperized]

Your questions are better addressed to those who control those aspect
of the publications, and that person is NOT the editor. Check under
such titles as Publisher, Circulation Director and so on. The editor
works with magazine content and layout. You really should stop and find
out the facts before you criticize those who do not deal with the
subject you're objecting to.


Then it should be the Publisher, Circulation Director and so on to have
this little fire-side chat with us here, eh?

The out-sourcing of marketing approaches (Publisher's Clearing House
etc. (You MAY already be a wiener")) brings with it tried and true
methods of shaking the bushes for subscribers at the lowest possible
level...i.e. people who really don't want the magazines.

The 'negative billing' style of promotions are becoming more and more
misleading as the digging for subscribers goes deeper. (Driven by the
lure of higher circulation numbers in order to fetch bigger bucks for
advertising.)
Those schemes most certainly count on the basic instinct for humans to
want to be decent.
A book shows up.
They hold in their hands something that isn't theirs. Do they send it
back and feel bad, or keep it and feel bad?
The only option left is to pay.
It's a dirty ploy to bilk nice people.
NOT cool.