"George E. Cawthon" wrote:
relationship any more than Cyrillic does to
English. On the other hand, advertisers spell
anything anyway that they want, but those spelling
remain substandard or unacceptable.

Advertisers spell word different for two reasons.
1. They can copyright the spelling and no one else can use it. Example -
"jello"
2. When you do a search on the internet - it is easy to find - example
"ipod"