Owrn:


As I said previously...

A new low price is a new high price. (Given equal apparent value.)

However, that assumes "perfect knowledge". In most markets people are
not aware of all the choices -- unless you make them aware.

So one rule is -- do not "sell against" lower priced items. Indeed do
not sell against _anything or anyone_ -- unless you are both the best
and the cheapest -- together.

Another rule: You can move "down-market" easily. But once you become
known for low price and/or low quality is difficult to move up-market.

Another rule: If you are selling art items -- "one-off" the fewer you
sell the better off you are. That means that to earn a living you need
high prices and relatively few sales transactions - the fewer the
better... Selling takes time and effort.

Another issue. Calculate your cost of sales. I have heard time and
materials over and over again here and in similar forums. But few people
understand "marketing costs" and "selling costs" -- or if they do, they
deem them inconsequential.

In an "art" businesss. Cost of sales and marketing are your most
significant costs. Material is _usually_ and inconsequential cost.

Marketing
---------
Advertising
Internet access/Web page
Photography Costs
Ad design costs
Marketing Campaign costs
Show costs
Travel to show costs

Sales
-----
Office expense
Delivery costs
Shipping costs
Telephone costs
Overhead.


Marketing is the art pf having what you can get rid of. Sales is the art
of getting rid of what you have.

Marketing is strategic -- your education, your choice of subject and
presentation, your choice of sales methodology, your means and methods
of advertising.

Sales is tactical and is about getting rid of the piece in hand to the
person in front of you. You don't make "marketing calls" -- you make
sales calls.

On advertising - every ad should _sell_ - forget "Image Advertising".
Always try to sell something you have if you pay for an ad.


Was that enough?


Owen Lowe wrote:
In article D5oWd.25640$QQ3.912@trnddc02,
Lobby Dosser wrote:


Like anything else, they are worth what the market is willing to pay.


How much effect do folks who sell at very inexpensive prices (meaning
prices which may not accurately reflect the time, materials, skill, etc.
required to produce the product) have on keeping the market depressed?
(Rhetorical question unless someone wants to tackle it.)


--
Will
Occasional Techno-geek