Andy Dingley writes:

More importantly, you can't run a company on loyalty alone. Even if
some of your customers still buy "for old times sake", the majority of
them are fickle and will move away.

They're not being fickle-- if they bought from you for a reason,
and you remove that aspect of your product, they'll stop buying
for the same reason they were attracted to your product in the
first place. The reason could be quality, or price, or whatever,
but if you change the deal, you'll have to attract a different
set of customers.

The strange thing is when every manufacturer chases the
low-priced end of the market. Haven't they ever heard of niche
markets?