On 03/10/2020 14:40, John Rumm wrote:
Many small businesses find that their "trade" prices are often only very
slightly below retail (if it at all), and in some cases they can be higher!

Many years ago a major aerial manufacturer lost a lot of their trade
business because they were selling to the DIY sheds at much cheaper
prices than they were selling to aerial riggers. The trade simply
switched to other brands en masse.

Bill