On 21/02/2019 14:28, NY wrote:

And you have to "sell" the idea that it will be more expensive to
install, and maybe to run, and (according to the article) will take
longer to heat up a room - presumably because it is lower power. That's
a hell of an advertising and PR campaign that you are going to need :-)

Something like..

"It's not lower powered, it's more efficient."



--
Adam