Cursitor Doom wrote
Harry Bloomfield wrote

It suggests that the TV can put on its display, a copy of the wallpaper
hidden behind and by the TV, so that the TV became less visible - if
I am understanding the ad properly? That suggests the TV will need
to be on and operating at least its display all the time - Might not
that be a tremendous waste of power and to be discouraged?

It's simply a daft idea

Presumably some do buy TVs that can do stuff like that.

and I'm struggling to work out who it would appeal to.

Presumably those who liked to have doors that closed over the TV when
you weren't using it.