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michael adams[_12_] michael adams[_12_] is offline
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"Terry Casey" wrote in message
...
In article 1fidncU96ulaX-
, mjadams25
@mjadams25.plus.com says...

Many firms with an online presence would still much rather you
trekked around their stores as in that way they can more easily
tempt you into buying things other than what you were originally
looking for.


But Screwfix and Toolstation don't have stores you can "trek
around"!


Indeed not. They have websites using inefficient search engines
which entice customers to trek around those websites instead.
Basically the same priciple which applies to physical stores,
may equally well apply to websites which are designed to be
deliberately opaque so as to stretch out each visit for as
long as possible.

This point was fully covered in my next paragraph which you appear
to have ovelooked for some reason -

" Quite possibly the same applies with their search engines if
they're forever throwing up irrelevant "suggestions" for stuff
you'd never think of buying otherwise."


michael adams

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