Bob Eager was thinking very hard :
I get a lot of stuff at Aldi (it's only a short walk away, and I get a
discount on some purchases). I tried the instant coffee, and
decided...no. I am going to try their beans. We shall see.

I don't like everything they sell, certainly not there no name cereals.
We buy the gold Aldi instant coffee, a friend who normally buys the big
brands tasted that, liked it and asked what coffee it was and now makes
a special trip just to buy their coffee.