LOL!!
Yes, its exactly what it sounds like. Whole Foods describes the produce butcher as an onsite team member who will cut, slice, dice, julienne, chop, and grate any produce item at a shoppers request.
So now people dont have to chop their own veggies, or buy the ones that are already cut up and for sale in the store.
http://www.gomn.com/news/whole-foods...appropriately/