Your silence on this subject speaks
volumes. Out of the box, a new con-
sumer grade TV is like staring at the
midday sun for a half-hour to an hour.


It is typically set to "Vivid" or "Dynamic"
mode, which is useful only for display
in a retail sales floor environment.
Contrast, color and sharpness are
cranked, color temperature is skewed
to 10,000+Kelvin - ultra blue, and every
so-called "enhancer" under advanced
settings is checked(skin tone enhancer,
black level enhancer, digital noise re-
duction, etc.) Backlight(if it's a LED or
LCD) is all the way up, etc.


Just taking it out of Vivid, and turning
off all that CRAP in the advance menu
gets you from some vague location in
the South Bronx INTO Yankee Stadium,
in terms of accuracy! The professional
calibration we discussed here will take
you from a seat somewhere in the right-
field upper deck right onto home plate.


And there are no "personal preferences"
when it comes to picture settings - only
one right combination of basic and
advanced controls, and 1,000 possible
WRONG combinations.


it's your choice: Stare at the sun every
night during the 6 o'clock news, or see
what the host and the world through the
cameras really looks like.