On Wed, 07 Oct 2015 13:06:41 +0100, Dave Plowman (News) wrote:

I meant SELL THEM THE ****ING BENEFITS OF IT! Tell them WHY they want
it. Don't just give them an acronym that nobody understands, and hope
they do.

If the item needs 'selling' I don't want to know. It's simply there for
anyone who would like to buy it.

Yes, but you're not explaining to people who MIGHT want to buy it why
they want to buy it.

Having googled about it, I might well be interested - geography apart.

I've never heard of DLP, for a start.

That really surprises me on this group. You've never encountered an
overhead projector and wondered how it worked? Or a cinema one?

Yes, but I've never heard the acronym.