On 9/14/2015 9:12 PM, krw wrote:
On 14 Sep 2015 19:23:24 GMT, Puckdropper

Sometimes higher prices do improve the appeal. They did studies with
wines, and found the high priced wines were perceived to taste better
when they told the people it was a high priced wine, but worse when not
told.

The Seagrams effect.

Coors beer was marketed out west as a cheap beer. They were on the
verge of bankruptcy when they re-labled the beer as a premium, raised
the price and the exact same beer became popular, and was soon marketed
across the country.

I call this the Coors effect, and I think for this group, you could call
it the Festool effect.

--
Jack
Add Life to your Days not Days to your Life.
http://jbstein.com