On Wednesday, April 15, 2015 at 9:01:35 AM UTC-4, Mike Marlow wrote:
Mr.E wrote:

Look at the mayonnaise jars- now 30 oz. instead of 32 oz.
Sauers just succumbed to this and I am looking at other brands for the
first time in years.
I quit Unilever over their "Just Mayonnaise" fiasco. No more
Lipton,Knorr or other Unilever for me.
If enough of us over react, this bs will not be acceptable.

That's the principle behind consumer driven markets but the problem is that
seldom (to the point of almsot never...) do consumers band together to
create enough of a force to drive things like this.


While consumers may not "band together" they often move in the same direction over the course of time, which of course influences the way manufacturers manufacture and sellers sell.

However, I don't think there is a "band together" option (or even a slow movement option) for the smaller packaging/same price situation. If every company is doing it - well, every company worth buying - then the consumer has no viable option.

Are we all going to band together (or slowly move) to buy low quality items just because they retained the old size/price ratio? Not me. I'm not going to buy some off brand mayonnaise or ice cream if I don't like the flavor, consistency, etc.

There are only so many brands that you can add to your boycott list before you run out of brands to boycott. They are all doing the same thing because they have to in order to survive.