Ed Pawlowski wrote:
On Tue, 24 Dec 2013 13:49:51 -0500, Bill
wrote:



I thought it was interesting (strange) when Buick dropped virtually all
of their old models, to introduce new ones ( LaCrosse, etc.). I think
Regal is the only one they kept (but I could be mistaken). I've almost
owned one of each.
Marketing. According to the dealer when I bought my last Buick, the
average age of Buick owners at the time was 65+. Twentysomethings
don't buy Roadmasters, Park Avenue, or LeSabre.
I bought a Skylark when I was 24 or so, but to be honest, that engine in
that car didn't age well. Then GM dropped that model from their lineup
because they couldn't make enough money on it. I don't disagree with
what you say though. I may be more the exception than the rule when it
comes to what I have been looking for in a car (comfortable, reliable,
and affordable).


They wanted names
that would possibly attract the younger crowd.

http://www.dispatch.com/content/stor...than-norm.html
The new products have helped to change Buick’s demographics. In 2006,
Buick buyers on average had celebrated 66 birthdays. Last year the
number was 57, the company said. The Verano helped, because small cars
tend to draw younger buyers. But Buick buyers are still older than the
norm, and the automaker would like to catch more people in their 40s.
The average car buyer in the U.S. is 52, says the auto-pricing site
TrueCar.com.