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Jon Danniken[_7_] Jon Danniken[_7_] is offline
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Default Is Energizer trying to kill the rechargeable battery?

On 08/31/2013 04:58 PM, Nate Nagel wrote:

Not really, I mean, I'm already over it, but it really does show how
little the marketing department of your average large corporation thinks
of the intelligence of the average consumer.


It wouldn't have been a big deal save for the fact that we all know that
C and D size NiMHs are pretty rare, I saw them on the rack and was
immediately drawn to them out of curiosity, then I read the package and
was just depressed and disgusted...


My guess would be that the marketing departments have calculated that
consumers don't want to pay the cost for an actual D cell NiMH, and
thusly base their decision on cost as opposed to stored energy. I'm
sure that a part of the calculation includes revenue lost by people not
buying throwaways, though.

How do the prices of energizer NiMH AA and D compare to legitimate
brands' AA and D? Are the energizer NiHM D cells priced like a big AA
cell, or are they at a price point which you would expect them to charge
for a legitimate NiHM D cell? That would probably answer the question.

In any case, both "caveat emptor" and "there's one born every minute"
come to mind.

Jon