"Mike Marlow" wrote:

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If rec woodworkers are so smart, they don't need that help from the
retail help. So - why **** and moan about it?
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The sole job of a sales person is to GO TO THE BANK!

IOW, help the prospect reach a point where they make the
decision to buy the service or goods being offered and spend
money.

The sales person doesn't need to have or even should
have a working knowledge of the service or goods being offered,
but they better be skilled guiding the prospect thru the buying cycle
by using the most basic tool of the sales person, the question.

This most basic of communication tools is also used by your doctor
when you visit.

Having a working knowledge of all the bells and whistles of a product
or service does not necessarily aid in GOING TO THE BANK.

Helping the prospect feel "warm and fuzzy" so they can go to the bank
is why the sales person has a job in the first place.

Education is not free.

The user almost always ends up knowing more about the product or
service they own than the manufacturer of that product or service.


Lew