jim beam wrote on Fri, 22 Mar 2013 07:04:19 -0700:

#1 is really not /that/ expensive, particularly if you factor in time,
even if it is part of the bmw marketing susceptibility tax.

I don't know how many bmws are out there, but let's say it's a million
and then multiply that million by 100 dollars, and then let's see how
much it is in terms of expense.