Mike Marlow wrote:
Bill wrote:


Okay, but I'm not sure what is left to be said. I will say it: When
one buys a Festool they are paying for some bling. If one doesn't
like it, then they shouldn't buy it. That's clearly not all they are
buying, but that's an aspect.


Ok - I think you are at least close to what I was talking about in a
previous post - where there are some things that you just want. Because...
you just want them. Maybe not completely bling, but close.



How about this then: Some people need the bling to seal the deal and
some don't... The bling aspect is only part of the marginal benefit of
buying the tool if the buyer places a value on bling. The seller
*doesn't care why* you buy, just that you have a reason to do so. A
potential customer will buy when his or her benefit of buying exceeds
the cost...(and there are all kinds of benefits and costs).