On 13/04/12 16:33, charles wrote:


But they are marked Golston not Duracell, how can anyone be confused?
Supermarket shelves are packed with cheap products with brandings that
are heavily "inspired" by the market leaders.

the one designed to confuse is "Eveready".


How so?

The Eveready batteries you see today are made by the descendent of the
company that made them years ago.

1899 - the American Electrical Novelty and Manufacturing Company patented the
electric torch (flashlight) powered by D cell batteries

1905 - the company changed its name to The American Ever Ready Company,
selling torches & batteries under the brand "Ever Ready".

1906 - the company established its British subsidiary, British Ever Ready
Electrical Company

1914 - the British Ever Ready company became independent

1986 - the US company became the Eveready Battery Company, Inc.

1992 - Eveready bought the British Ever Ready company again

2000 - Eveready was listed on the NYSE as Energizer Holdings Inc, with
Eveready Battery Company as a child company.

Energizer also owns Schick and Wilkinson Sword. Ever wondered why they are
trying to market razors that vibrate? So they can sell you batteries....

Just as with Procter & Gamble, who own Duracell, Gilette (razors) and Braun
(battery toothbrushes).