On Sat, 22 Oct 2011 19:54:08 -0400, aemeijers wrote:

On 10/22/2011 7:15 PM, zzzzzzzzzz wrote:
On Sat, 22 Oct 2011 13:31:52 -0700 (PDT), Higgs
wrote:

Have seen this a lot recently, referring to big box stores? I tried to
look up BORG, but no luck.

Anybody?

Big Orange Retail Giant (A.K.A. Home Depot).

That is one definition. IMHO, it derives from Star Trek TNG, and the
huge cube ships of one of their main enemies, the Borg collective.

Certainly, but in the AHR context it's a tag for HomeDespot.

Modern big-box home centers, floating in a sea of asphalt, sorta
resemble the Borg spacecraft. It is a generic term for all of them at
this point, not just the orange guys.

True. The original was HomeDespot. Lowes isn't exactly orange. ;-)

Like most internet jargon and slang, there is probably no way to know
for sure where it came from.

Certainly "BORG" was from ST but it was re-acronymed to HD; force-fit, really.
"Big" and "Giant" are obviously redundant but needed to fit the mental picture
from ST.