On Sat, 01 Oct 2011 17:57:13 +0100, Frank Erskine
wrote:

It doesn't launch until 15th October - its a new service.

It sounds to me like it might become another of these organisations
that pressurise the government into restricting d-i-y.

Remember gas; electricity...

Nah, it's more like one of those organisations that springs unbidden
into being, to make someone a buck or two. Just like the Guild of
Master Craftsment.