In article , Arfa Daily wrote:
On May 21, 3:47 pm, The Medway
wrote:
I'm interested in how this is going to work once its open Arfa.

What's it's USP?

How is it going to compete with the marketing muscle of McDonalds&
Burger King? Evem Wimpey?
[...]
OK. Lots of comments there. The USP is that it is based on the American
model of such establishments, in that it provides a quality take out meal,
using only quality ingredients such as CAB burgers. These are cooked on a
proper chargrill, which produces a flavour very similar to that of a
charcoal barbecue. There is no need to compete with the likes of Micky D's
or BK.
[...]
As well as this, there is a similar establishment in a town 15 miles away,
which recently celebrated 30 years, and we have been going there all that
time.

Gourmet Burger Kitchen haven't been going that long, but also back up the
idea that there's more to the burger market than McD and BK. (Being a
franchise changes the marketing situation though.)