On May 22, 2:04*am, "Arfa Daily" wrote:
"The Medway Handyman" wrote in ...





On 21/05/2011 21:33, alexander.keys1 wrote:
On May 21, 3:47 pm, The Medway
wrote:
I'm interested in how this is going to work once its open Arfa.

What's it's USP?

How is it going to compete with the marketing muscle of McDonalds&
Burger King? *Evem Wimpey?

Or even **Wimpy* )

There are a lot of low-budget fast food chains, many of them with
"chicken" somewhere in the name (and I don't mean KFC) that manage
without marketing.

They may 'manage' with less marketing.

--
Dave - The Medway Handymanwww.medwayhandyman.co.uk

OK. Lots of comments there. The USP is that it is based on the American
model of such establishments, in that it provides a quality take out meal,
using only quality ingredients such as CAB burgers. These are cooked on a
proper chargrill, which produces a flavour very similar to that of a
charcoal barbecue. There is no need to compete with the likes of Micky D's
or BK. They provide a perfectly acceptable but bottom end takeaway
experience. Our enterprise will provide a high quality meal at a price
comparable with your high street Indian or Chinese takeaway.

For the last seven years, we have owned and operated two cafes. These
similarly used only top quality ingredients, and never compromised on this.
We were not as cheap as a roadside greasy spoon, but we did not cater to the
same market as they do. We packed both of them on a daily basis, and no one
ever mentioned the prices. Recession or not, there are still plenty of
people out there prepared to pay a bit extra to get a quality product and
eating experience.

Tonight, we went out to eat at a local TGIs. They too use CAB burgers, and
chargrill them. They are on the same complex as a Micky D's, a KFC and a BK,
but they do not have any problem selling their burgers. The place was
packed, and almost everyone was eating burgers, so we are confident that
there is a demand for our product. Also, we have stayed in touch with many
of our previous regular customers, and they all cannot wait for us to open.