Robert Bonomi replies:


One of the hardest things for most college graduates to learn is that long
words don't do the job if short words can be substituted. It was less
difficult
for me because I worked as a copywriter in an ad agency before going to
college.

In other words, "eschew obfuscation", correct? muffled giggle

Not at the ad agency. There, as in all marketing, it was "obfuscate with
clarity."

Charlie Self

http://hometown.aol.com/charliediy/m.../business.html