Reed wrote:

Also, the "Snap-Ons" of the world sell mostly to professionals who can
take the cost of tools as a tax deduction, thus reducing the net cost.
They will deliver on-site, and take trade-ins.

Also it's an image "thing", sort of like Rolex, Prada, Gucci, etc

There's another thing that makes Snap on a real easy sell. In addition
to the guy coming around once a week, You can buy several thousand
dollars worth of snap on for $25 a week. Yes, when ever someone would
ask me how much a snap on tool cost, i just say "twenty-five a week". I
spent $25 a week for about 13 years i'd say. Makes it real easy.

s