People need to remember that the harder you step on either
pedal, the more it costs you...

Try to explain that to the nutjob that races around you to end up at the same
red light. Sooner.

The problem is that many obviously don't care how much gas they're using.
They just write a bigger check to VISA next month. They want to drive that
huge pickup or SUV as fast as they want and whatever it costs is... whatever
it costs.