In article ,
"Stormin Mormon" wrote:

Bunch of guys in suits, whining about the revenue loss, and
they got to have a rate increase. When they increase the
rates, more people will conserve, and they will lose even
more money. Leading to more rate increases because of the
revenue loss.

Same thing happened here during the last big 7 year drought. Water
department wasn't making enough money to pay themselves. But instead of
raising prices, they lowered them to encourage people to use more.