In article ,
George wrote:

Well at least at one time they would run an insulting spin campaign.
Such as "our new super fuel is so good that you only need 3/4 as much to
go the same distance."

A nearby big city newspaper used to peddle home subscriptions over the
phone. Standard reply to "I don't have time to read the paper" was "Oh,
but we've reformatted the paper into our new 'fast read' format."