We were somewhere around Barstow, on the edge of the desert, when the
drugs began to take hold. I remember David Hansen
saying something like:

As well as telling a Freesat box that it is in England or Wales ITV
HD can be viewed with a box that does not have the Freesat logo,
provided it is suitable and set up properly. A number of the latter
are available.

Freesat HD is also available to anyone with a suitable sat card in their
PC, regardless of region.