Archon wrote:
[...]If you put a telephone number on a website
and you are running the business from home
you are likely to get calls all hours of the day and night
from international buyers.

Heinz Schmitz wrote:
If you communicate your address and phone number on your website
and serve customers well, you will likely get very few phone calls.

Yup.

You may even put "Only US customers" onto your site,
or "Please call only between 14:00 and 14:05 eastern time" :-).

More salient points.
....and for 1-man operations,
answering machines have been available for decades.

Similarly if he's running the business from home he may not want
to broadcast his home address across the web.

Archon wrote:
I'm not talking about a major online business here[...]

What you are talking about is a *hobby*.
Not putting full Contact info on the site makes it quite clear.