In this case, looking to apply to running shoes per a recommendation
in the running group.

Bottle says:

Apply Pliobond contact cement on both surfaces. If absorbed apply
additional coats.
Allow cement to almost dry
Hold under pressure 10-15 minutes until dry, preferably overnight

Package says:

To clean dry surfaces apply a thin uniform coast to each surface.
Permit both to dry completely. If one surface is extremely porous,
apply a second coat and also permit to dry. When ready to assemble,
apply an additional coast to either surface and when tacky press
firmly together. Use pressure if possible during final bonding. The
resulting bond permits rapid handling but total cure strength develops
in about 7 days.

Any thoughts from previous experience? How would one apply pressure
when using on running shoes? Someone mentioned using heat during
application, how would that be done?

Thanks for all input