On 2008-04-11 08:27:25 +0100, mike said:

In article 47fefb16@qaanaaq, Andy Hall wrote:


I would have thought that your curtain lady and her customers would
have heard of Bosch - there's a reasonable chance that they will have
seen their domestic appliances and will have realised that they are of
moderately good quality and reputation. Since you made the point
about this being a customer service issue, and not wanting to show up
at a customer in a rusty pile of junk that should have been at the
breakers years ago and having your arse hanging out of the back of your
jeans, you've obviously understood that visual impression and looking
professional is important.

Hence, considering that objective, and the context of Bosch being a
well known name, it could easily be worth the extra £50 over a period
of time to be using one of those for these jobs rather than something
that looks like it was made by Mattel or used by Flash Gordon.



So it would be better if Dave turned up at the curtain lady's with an
inferior (according to you) Bosch than a superior (according to you)
Makita or Festool, because the Curtain Lady's heard of Bosch? It's all
about bling, is it?

I've no idea whether Dave is a medallion man or not.

If appearance and impression to a specific target audience is that
important to him then yes, choice of product is important. He has
already said that it is worth £40 and that he doesn't want to show up
with something that looks like a refugee from a building site. Why
would he want to show up with something that looks like it was
purchased in Toys R Us?

If appearance to a different target audience is important, then one of
the other brands may be suitable.

In SDS drills, I would rate Bosch more hghly than the others because
they invented th technology and have consistently had a good and solid
product range. This does not mean that I would say that Makita, at
around the same price point doesn't also make a good product, or for
that matter, DeWalt.

If the crtierion were a consistent range of good quality cordless
drills then Makita is the obvious choice.

Festool would have been irrelevant since they do not make SDS drills.

OTOH, if he were doing kitchen fitting, he would find that a Festool
C12 would score on all aspects of non masonry work.


One has to look at purpose and applications and then which
manufacturers have the best products of the tool type.

This is why it's important to research carefully and from muliple
sources looking at track record as well.





And what if the Curtain Lady's read Andy Hall's Big Book of Economics
(Reading age 4- 7) and remembers the chapter on Lidl... "They should
stick to selling cauliflowers"? She'll turn to Dave and say, "Bosch...
they should stick to selling washing machines."




She may do, although both washing machines and power tools are
considered to be electrical goods and Bosch is well known to be a
multinational electrical products manufacturer.

I am sure that Dave's customers are sufficiently intelligent and
discerning to be able to understand the difference between that and a
grotty supermarket warehouse selling cheap tat next to cauliflowers.