On 2008-04-10 10:12:32 +0100, "Doctor Drivel" said:


"Andy Hall" wrote in message news:47fda878@qaanaaq...

** drivel identified **

The difference in actual and opportunity cost between mid market
products such as Ryobi and good quality such as Makita, Bosch, DeWalt,

This implies Ryobi is poor quality which is total drivel.

I didn't that it was poor quality in absolute terms. TTI's stated
positioning is as a mid market product. It's positioned as lower end
than Milwaukee for example, but clearly is better than generic private
label products.

If you pick up and use a drill ranging from generic, to Ryobi/AEG to
Makita/Bosch to Festool, it's abundantly clear that there is
considerable differentiation between each group in terms of usability,
control, balance and feel