Here is what was at the store by price, UPC, FHR, ER, BTU, volume, &
warranty:
$280, 514017, ??gal FHR, .??EF, 34K, 40gal, 3yr
$290, 509501, ??gal FHR, .??EF, 36K, 40gal, 6yr
$350, 519005, ??gal FHR, .??EF, 38K, 40gal, 9yr
$350, 431048, ??gal FHR, .??EF, 38K, 50gal, 6yr
$360, 494272, ??gal FHR, .??EF, 40K, 40gal, 6yr
$370, 551821, ??gal FHR, .??EF, 40K, 40gal, 9yr
$380, 569840, ??gal FHR, .??EF, 34K, 40gal, 6yr
$410, 431055, ??gal FHR, .??EF, 38K, 50gal, 9yr
$420, 518411, ??gal FHR, .59EF, 40K, 40gal, 12yr
$420, 494302, 68gal FHR, .??EF, 40K, 50gal, 6yr
$440, 518435, ??gal FHR, .??EF, 40K, 50gal, 12yr

Do any of these choices seem most reasonable to replace my existing 65
gallon First Hour Rating, ??EF, 40 gallon, 35,000 BTU 50" tall by 18"
diameter gas-fired shelf-mounted earthquake-strapped hot water heater?



The only number that really matters to you is the capacity, get one close to
the original capacity and assuming you were happy with the performance
before, you should be with the new one. I recently replaced the water heater
in my mom's house with the last one on the list there, it was 20 bucks more
for double the warranty, seems like a no brainer. Can't advise much on the
labor cost as I've always done all that stuff myself.