On 2007-07-01 15:15:26 +0100, ":Jerry:" said:


"Andy Hall" wrote in message
...
On 2007-07-01 12:45:42 +0100, "Doctor Drivel"
said:
The chain went bust and Kress didn't bother with UK agent again as
Wickes sold enough of their stock.

Good grief.


Any company that believes that enough of their product is being sold
is not long for this world.


What didn't you understand about "in the UK",

Nothing at all. The comment was about limiting market size. This is
either through inadequate resources or because of some exclusivity or
incompetence.



they could be selling
100,000,000 units p.a. in another country, also they might now
consider Wickes their UK agent.

Go and take a look at their web site. Their *total* production is only
700k units per annum.



I'm sure that Snap-on could sell even tools more if they approached
someone like Halfords (in the UK) but they are still very successful
company with their self limiting sales approach!

Are they in the commodity part of the market?

It's one thing having a controlled RTM if you have a premium or
differentiated product. If you have a commodity product and are
limiting your marketplace then either you don't have the resources to
expand or are inept.