"John Rumm" wrote in message
...
:Jerry: wrote:
"Andy Hall" wrote in message
...
On 2007-07-01 12:45:42 +0100, "Doctor Drivel" said:
The chain went bust and Kress didn't bother with UK agent again as
Wickes sold enough of their stock.
Good grief.


Any company that believes that enough of their product is being sold is
not long for this world.


What didn't you understand about "in the UK", they could be selling
100,000,000 units p.a. in another country, also they might now consider
Wickes their UK agent.

I'm sure that Snap-on could sell even tools more if they approached
someone like Halfords (in the UK) but they are still very successful
company with their self limiting sales approach!

Snap-on know their market, and sell at a premium price to trade customers.

They sell because they give credit to anyone.

That does not seem to be the case with Kress in this country as yet. I
think it would make more sense if they did get someone like Wickes to sell
under the Kress label so as to establish some reputation over here.

Kress were a common brand until their distributor went belly up. They appear
to be content with Wickes.

However they would need to get some trade focussed distributors on board
as well and pretty sharpish if they are not going to have people associate
the name with kit aimed at the home DIY market only.

--
Cheers,

John.

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