On 2007-06-30 21:24:33 +0100, ":Jerry:" said:


"Andy Hall" wrote in message
...
snip

Which takes us back to the original point. Kress has no brand
position in the UK.


I think, to a point, that is irrelevant, there was a time when many of
the high quality non UK brands (in what ever field) had no UK brand /
market position - that alone doesn't mean the product is rubbish.

No it doesn't, but is an indicator that the company may well have
limited resources. They are very small in this part of the market
(low and mid range) with only 300 employees and 700k units per annum.

Contrast this with the major players DeWalt, Makita and Bosch who each
enjoy a 15-18% market share.

Makita produced over 1.2M units *just in the UK* last year mainly for export.

In the part of the market that they are in, and the manufacturing
locations used, I don't see how Kress can have a viable long term
business. Either they will have to move up market or to lower cost
manufacturing.